FTC vs. KFC
Today, the regulatory body Communications is a question of the Federal Trade Commission, which identified, prosecuted and punished “unfair methods of competition”. This broad wording applies to breaches of antitrust rules (ie monopolization) and “false or misleading” in connection with the word commercial interests.
It is safe for the government to ban “false” in English, but the broader concept of “false or misleading” opens a Pandora’s box. Any communication, regardless of the earth, indeed, “deception” someone who is absent or has a context to consider other experiences on loudspeakers. Speeches can be misleading because the arguments must be listeners, in contradiction with its own passions and prejudices. As demonstrated the requisite legal, “misleading” gives enormous power to censure the government, with the identification and punishment of these speeches.
In 2004, the FTC has punished as “misleading”, a series of television advertisements produced in the previous year for KFC Corporation, the operator of Kentucky Fried Chicken restaurants. A comparison of the ad nutritional value of KFC’s “original recipe” chicken roasted on the Whopper sandwich sold at Burger King. The message explains that both breasts original recipe contains 38 grams of fat compared to the Whopper-43. A second ad argues that the original recipe had 11 grams of carbohydrates and 40 grams of protein, it was with a little carbohydrate, high-protein diet. The two messages says that the original recipe chicken can in a healthy and balanced diet.
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